I am an Assistant Professor of Marketing at the George Washington University School of Business. I got my Ph.D. from UCLA. My research focuses on the social issues that arise from technological progress, and technology's impact on consumption patterns and privacy.
Academic Positions
Assistant Professor
George Washington University
Education
Ph.D.
University of California, Los Angeles
Publications
1. (UTD 24, ABS 4*) The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher. Forthcoming at Journal of Marketing Research.
2. Jiang, L., John, L. K., & Kouchaki, M. (2023). Weakness is Strength: Revealing Weaknesses Boosts Leaders’ Perceived Authenticity. Harvard Business Review.
3. (ABS 4) Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure (2022). Journal of Service Research, 25(4), 649-666.
4. (ABS 4) Jiang, L., John, L. K., Boghrati, R., & Kouchaki, M. (2022). Fostering Perceptions of Authenticity via Sensitive Self-Disclosure. Journal of Experimental Psychology: Applied, 28(4), 898–915.
5. (UTD 24, ABS 4*) Drolet, A., Luce, M. F., Jiang, L., Rossi, B., & Hastie, R. (2021). The Preference for Moderation Scale. Journal of Consumer Research (lead article), 47(6), 831-854.
6. Drolet, A., Jiang, L., Pour Mohammad, A., & Davis, C. (2019). The Influence of Aging on Consumer Decision‐Making. Consumer Psychology Review, 2(1), 3-16.
7. Jiang, L., Drolet, A., & Scott, C. A. (2018). Countering Embarrassment-Avoidance by Taking an Observer's Perspective. Motivation and Emotion, 42(5), 748-762.
8. (ABS 4) Jiang, L., Drolet, A., & Kim, H. S. (2018). Age and Social Support Seeking: Understanding the Role of Perceived Social Costs to Others. Personality and Social Psychology Bulletin, 44(7), 1104-1116.
9. (UTD 24, ABS 4*) Carlin, B. I., Jiang, L., & Spiller, S. A. (2018). Millennial-Style Learning: Search Intensity, Decision Making, and Information Sharing. Management Science, 64(7), 3313-3330.
10. Jiang, L., Davis, C., Williams, P., Drolet, A., & Gibbs, B. J. (2017). Predisposing Customers to be More Satisfied by Inducing Empathy in Them. Cornell Hospitality Quarterly, 58(3), 229-239.
* The first two authors contribute equally.
Working Papers
12. Product Disposal in a Reselling Context: The Influence of Experiential versus Material Framing (with Sanjay Sood).
13. Psychological Ownership of Celebrities (with Yunzhijun Yu and Lily Lin).
Selected Research In Progress
14. A Field Experiment on the Effect of Anti-Tracking and Ad Blocking on Behavioral Targeted Advertising and Consumer Purchases (with Alessandro Acquisti, Cristobal Cheyre, and Florian Schaub).
15. How Data Privacy Preference Cues Perception of Status.
16. Lack of Control and Preference for Tangible Products.
17. Selfie-Taking and Self-Brand Connections.
18. Psychological Ownership of Personal Data.
Teaching
I have served as an instructor for undergraduate and MBA students at UCLA and George Washington University. I have taught consumer behavior and marketing management.